My life’s mission is ‘Changing Peoples Relationship with Food’
When you change people’s food choices you not only create better health outcomes:
You create a cleaner environment, reducing the impact of climate change;
You reduce the cost, and need of healthcare;
You reduce cruel and inhumane treatment of animals;
And you make the world a better place for future generations.
Join me in my mission.
— Christina Pirello
This is my life’s mission and lucky for me, I absolutely love what I do. I cannot imagine spending my days in a more productive or fulfilling way.
I’m a bestselling author, host of the Emmy Award winning Christina Cooks, and wellness leader who’s been cancer-free for 40 years.
What I’ve Learned On My Journey (SO FAR…)
My journey has taught me some big lessons about how to live life to the fullest; take care of myself and my loved ones; step lighter on the planet; give a voice to voiceless animals; live a compassionate life and make a difference in people’s wellness by giving them the best information on food and health that I can. Think about the savings on healthcare if people knew how to care; truly care for themselves.
For Robert and I, our mission has not changed since day one: changing people’s relationship with food. Through our national public television program, we are reaching out to people with a message they want to hear.
It’s been my honor to share our insights with millions of people around the world.
I love hearing from my viewers and followers across the country (and boy, do I hear from them). I love that they are inspired by my program, inspired to make better choices in their lives and the lives of the people they love.
The Longest Running Program on Public Television Distributed BY APT
Christina Cooks is the longest airing program on public television distributed by American Public Television, the largest distributor of programming to public stations nationally. Robert and I have produced over 360 episodes since 1997.
But there’s more to life that my television program. While I see it as the world’s largest platform and as Maya Angelou famously said, you will never know how many or who you will reach, I look around at the world and there is more and more work to do. It seems there always is.
Natural disasters as a result of climate change; entire communities without access to fresh, healthy food; a lack of education for people that would give them the information they need to make better choices for their families.
I know; I know; it’s a big mission for one tv chef, right?
Believe me when I say, none of it would be possible without the support and donations from the people who love what I do.
Community Outreach Beyond TV
I want to do more; make a bigger difference; leave a legacy worth the work. I’m working with an advisory group of expert women in various fields to help me move my mission beyond the screen, further into the community, with educational programs, creating access to not only information, but healthy food and yes, cooking inspiration.
Making a donation to the Christina Pirello Health Education Initiative is an investment in our collective wellness. When Robert and I began this project in 1997, we had options. We could have gone the route of commercial television and made more money, sat back, and lived easily on those profits. Instead, we decided to stay true to our mission of education on national public television: to help people to have a healthier relationship with food; to provide information that helps people to make the healthiest choices they can and to tread lighter on the planet by way of those choices.
Purely educational, nutritious, gorgeous healthy food is pretty seductive. Do we help people with our message? I don’t know; you’d have to ask the thousands of people who email us, or some of the millions of viewers who tune in faithfully each week to discover the impact of food on wellness and how they can use food to live well, deliciously.
Your Donation Will Make A Difference
To produce for public television means raising all of our production budget from outside sources; sponsors/underwriters and donors. Of course, it also means that we control the message; no one tells me what I can and can’t say on the show. I have no advertisers to worry about losing.
But television is an expensive proposition; I am not going to lie. It’s worth it, but we need your support. Hard stop!
The work I do is important. I hope you see the value in what I do as much as I do. My most treasured accomplishment is being able to help people take back their health and feel more empowered. Decades after my life fell apart with my life on the line, I live more purposeful than ever. I am healthy and profoundly grateful each and every day. Everyone deserves that
Help us continue to produce more episodes of Christina Cooks and keep sending out our message of wellness and life.
Zeffy 100% Free Funding Raising Platform
Note that your donation is going through the fundraising platform Zeffy. Zeffy is the only 100% free funding platform for assisting nonprofits like mine in raising money.
Let’s Make A Difference Together
The Christina Pirello Health Education Initiative is a 501(c)3 and your donation is fully tax deductible to the extent allowable by law.
I cannot believe that the purpose of life is to be ‘happy’. I think the purpose of life is to be useful,
to be responsible, to be honorable, to be compassionate. It is, above all, to matter:
To count, to stand for something, to have it make some difference that you lived at all.
— Leo Rosten, writer (1908-1997)
CPHEI is a 501(c)(3) and donations are tax deductible to the extent allowable by law.
